Personal Branding: What is it and why should you have one?

A personal brand focuses on having its own identity with its image and personality, differentiating itself from the rest with an audience and a unique voice.

The personal brand is the mark we leave on others and the memory they have of us. Whenever we intervene in a specific situation we leave a trace. Although this trace is perceived in as many ways as there are people present, we can work on it and focus it in a way that benefits us.

What is personal branding?

We all know what a brand means, we can all identify a product and its creator when we see it on television or hear it on the radio. Personal branding is the same but taken to the specific field of the professional profile.

When we talk about personal branding we are not only referring to professional skills or practices, which are also very important, but it includes a combination of skills and experiences that make you who you are.

Why you should have a personal brand?

If we speak from a professional point of view, business is done between people, not…